Peer Year 2001
After having her son Liam (four), with over ten years experience at Australasia's largest mattress manufacturer, Natalie left the corporate world to launch her online business, Growbright. She realised that a good night's sleep is what keeps babies, toddlers, and their parents thriving, and that a great mattress is critical to achieving this. While adult mattresses have evolved based on sleep quality research, many cot mattresses are still sold based on decades-old designs and materials. Natalie launched Growbright in July 2018 and a month later gave birth to her daughter Amelia (now 18 months). Growbright are the makers of the airnest cotton mattress, an innovative product with 95% air by volume. Growbright's mission is to help parents sleep better by bringing them bright ideas, beautifully designed products, and non-judgmental support, all in a practical way.